The Story of our Logo
The Laerdal Company was established in 1940. During our first two decades, we created innovative toys and books for children.
In 1958, the company started to dedicate itself to advancing the cause of resuscitation and emergency care. In 1960, the first patient simulator Resusci Anne manikin was introduced to the market. A new logo was needed to reflect our mission. Our founder, Åsmund S. Laerdal, chose the image of the Good Samaritan. It depicts the ancient tale of the traveller whose selfless compassion and care saved the life of a total stranger. This became our emblem and our inspiration.
Today, Laerdal Medical is dedicated to helping save lives with product solutions, services, and system solutions that support the Chain of Survival. The Good Samaritan logo symbolizes our commitment to every health professional and volunteer who has learned how to save the life of a family member, friend, or stranger in need.