Strengthening the Chain

500 000 lives, 500 000 stories

Looking at Marshall Hastings (9),
it is hard to  believe that his heart stopped beating during a swim competition.
Due to swift CPR,


Our goal is to help save 500,000 more lives every year by 2020.

Every minute, two people suffer cardiac arrest.

In high resource countries alone, more than 1 million people die from Sudden Cardiac Arrest each year. Of those who suffer Sudden Cardiac Arrest - only 10% survive.

Based on current research, we believe the implementation of best practices
can increase survival from cardiac arrest by 50%. 



Not Just Quantity, Quality Counts

It is not the quantity of potential lifesavers that impacts survival rates - quality counts. The delivery of high quality CPR and the ability to measure performance systematically and provide feedback is a vital component.

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The good Samaritan story

10-year old Subin inspires Korea

Having trained CPR at the local fire station just four hours earlier, 10-year old Subin was on her way to the market with her mum when they heard people shouting. A 50-year old man had collapsed, but the adults around him had no idea what to do. Subin did – and after one minute of compressions, the man started coughing, holding her hand and talking to her. He was still conscious when the ambulance arrived, and recovered fully.


Saving more lives together

The longstanding CPR success hub of Seattle, USA,  has remained best in class for decades. With a focus on continuous improvement, survival in this area continues to increase and is now 21% for all rhythms.

Both the American Heart Association (AHA) and the British Heart Foundation (BHF) have implemented wide-reaching programs to train schoolchildren and laypeople alike.



The future of CPR as we see it





Laerdal, together with valued partners, works as a catalyst to help our customers implement programs that work. From America to Australia, from Denmark to Korea, the results speak for themselves.

In Nowon, a district in Seoul, Korea a widespread bystander CPR training initiative was implemented. Within three years, 30,000 people were trained and survival from cardiac arrest more than doubled.

In Sweden, the number of cardiac arrest survivors increased from 156 in 1998 to 539 in 2013. This massive increase in survival occurred following the systematic training for 2.47 million people and the introduction to telephone CPR.

The RQI program in collaboration with the American Heart Association at Texas Health Resources is also showing promising results in survival due to a groundbreaking new approach to maintaining competence in CPR, by changing how CPR training is delivered.

Community initiatives to increase CPR training as well as improve the quality of CPR delivered are key. By implementing widespread programs to train CPR and providing frequent, high quality training that is systematically measured to guide performance, we can help save more lives, together.



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